In true over-the-top-hype, keep-it-clean, condescending Apple style, this short video introduces you to....
...the BOOK.
And this one re-imagines the IT helpdesk for the new invention of the book, when it was a new invention. Here we see the equivalent of "have you tried turning it on and off again?"
In both cases, we are shown up to be the IT-lap-it-up dogs that we have become. Just because Steve Jobs breathed on it at one time our awe is supposed to be inspired. Get a grip, peoples!!!
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